Activate Your Alpha is a 72 hour trial and deep men’s development program where your limits will be pushed physically, mentally, and emotionally.
Your body will want to lay down and your emotions will want to all come out.
You will have a sensory overload combined with moments of deprivation from food, from sleep, and from rest.
It’s a process in which we not only take you through the riggers of pseudo special operations training but also dive deep into the crevices of our own psyches as men.
Most men dream about being heroes, few will be the heroes of their own lives.
Every man must go on the quest of the hero’s journey.
It’s innate within us to do so. Modern man lack rites of passage.
Activate your alpha is that which men know they need.
Men want to save the princess from the burning tower, but few are willing to face the crucible of the fire and slay the dragon.
Few will venture into the terrain of the mysterious unknown.
Most men are scared to lose, they still carry shame, fear rejection, failure and pain.
But facing these parts of ourselves is where we grow into the men we envision ourselves to be.
Few men are willing to do what it takes to do and be that man.
The sacrifice - not in order to settle, but for something greater than where they are today.
Most men will dream about bonding with other men through deep visceral challenges.
Why do you think contact team sports and the military complex is so attractive to men?
It speaks loudly to a part of our psyche that is naturally oriented towards overcoming difficulty.
It’s in our fucking blood, in our lineage of warrior kings that we are.